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THE SOUL

BRANDING

Your first impression and reputation matter! A brand is a Masterpiece of your customer experience. Branding - often overlooked - guides your overall imagery and narrative strategy and how you share your unique message with your audiences. If customers understand your story, they will connect with it and, most likely, remain loyal customers and ambassadors of your brand.

To learn more about 1:1 brand coaching, visit our Planning Workshops >

BRANDING SERVICES

  • PLANNING WORKSHOPS

    • Marketing Action Plan (BAP).

    • Mission, Vision, Unique Value Proposition (UVP). Elevator Pitch, Narrative, Values, and More.

  • BRAND IDENTITY, REBRAND OR REFRESH

    • ​Design, style, and art direction.

  • BRAND BOOK

    • A brand guide to help your team keep brand consistency across channels.

  • NAMING

Gain clarity with our "Intro to Branding" video.

BRANDING

PROJECT

Client

  • Caribbean Community Cares Foundation (CCCF)

Work Performed

  • Branding Planning Workshop: 4-Hour strategy session.

  • Marketing Action Plan (MAP)

  • Brand Narrative & Visuals

  • Brand Book

  • Logo & Website Design

CCCF partnered with DREAMCATCHER to create their overall Brand Strategy. First, we conducted a workshop to layout the goals and objectives. We then implemented the design of the Logo, Website, Narrative, and Brand Book.

Inspiration: The Caribbean Hummingbird.

New Mission Statement: CCCF is a nonprofit with the mission to promote understanding of the rich culture and heritage of the Caribbean community. Its programs aim to elevate, celebrate, and positively influence the stories of the Caribbean people in the public space.

WEBSITE DESIGN

LOGO & BRAND BOOK